30-day trial · UK care homes
30-Day Lead
Generation Trial
Meta advertising for care homes no agency fee
We build care homes a content and ads system. The videos show your home as it really is, so families come to know you and trust you long before they pick up the phone. The ads carry that footage to the right people in your area, and bring it back to the families who've already shown an interest. For 30 days we'll run the whole thing at no agency cost. You pay only for the ads themselves, directly to Meta.
- No contract
- No auto-renewal
- Ad account stays in your name
- Our fee
£0
For the full 30 days
- Days
30
Or until your spend is used
- Ad variants
4
Edited from one filming day
- Day of your time
½
That is the whole ask
01
Who the ads can target
One filming day, four different places to point it.
Families and private enquiries
The people choosing a home for someone they love.
Local authority & NHS commissioners
The referrers who fill beds at volume.
Landlords and operators looking to expand
For groups buying, leasing or growing a portfolio.
Staff, when recruitment is the tighter constraint
Sometimes the bottleneck is carers, not residents.
02
What it costs
Two numbers, and only one of them is a bill.
Our fee is £0. The ad spend is yours, and it stays yours.
Our fee
£0
For the full 30 days. No agency cost.
Ad spend
£500 – £1,000
Recommended. Paid direct to Meta on your own card.
We never handle your ad budget. The account stays in your name, and you can see every penny of it.
Why we recommend £500 – £1,000
Meta's algorithm needs a certain volume of data before it learns who converts. £500 – £1,000 gives it enough room to do that inside 30 days. You can spend less and we'll still run the trial; it just takes longer to find its feet.
03
Why Meta
Care is a few steps behind property on the same curve.
Where families look for care is shifting. More of the decision now happens on social: a recommendation in a local group, a video that shows what a home actually feels like inside, a name they've simply seen before. We watched the same thing happen in property, and the agents who moved early are the ones getting the volume now. Care is a few steps behind on that curve, which is why there's still room to get in front of it.
The videos
We film properly: real staff, real spaces, and editing that treats the place with respect. That does two jobs at once. It shows a family your professionalism, and it lets them feel something about the home before they ever visit.
Very few care homes are making content at all, and most that do lean on stock photography or AI-generated footage. Real footage of a real home, and the real people in it, stands out against that instantly.
The targeting
Meta's targeting is far more precise than most people expect, and it sharpens the longer it runs. Early on the campaign is learning; after that we're working from data on which ad held attention and which audience actually enquired.
Anyone who watched but didn't get in touch is retargeted, so interested families keep seeing you rather than drifting off. That compounding is why a system beats a one-off push.
04
What each side does
A short list on your side. Everything else on ours.
What's included
- One filming day at your home
- 4 edited ad variants built from that footage
- Full campaign build, then daily management and optimisation
- Enquiries sent to you live: email, WhatsApp, a Google Sheet or your CRM
- A written report at the end
What we need from you
- Half a day for filming, at a time that suits the home
- One person from the home happy to appear on camera. Familiar faces outperform polished corporate footage
- Your enquiry team ready to take calls once we're live
Already at full occupancy?
Not a problem. We'd build a waiting list instead, so the next room fills quickly when it comes free. Or we point the ads somewhere else entirely: commissioners, staff, or expansion opportunities.
After the trial
No contract and no auto-renewal. If it's worked and you'd like to keep the enquiries coming, get in touch and we'll plan what's next. If not, we part on good terms and you've lost nothing but a morning's filming.
05
How we qualify the leads
The funnel narrows before anything reaches your team.
Every ad sends people into a funnel we build for your home: a short set of questions rather than a form. Browsers get filtered out before they reach you, and the enquiries that do come through arrive with the answers your team would otherwise spend a call asking for.
- 01
They see the ad — your footage, shown to the audience you've chosen
- 02
They answer a few questions — the answers that show who's genuinely ready
- 03
We filter — out-of-area and early browsers drop away
- 04
You get a qualified enquiry — details and answers, sent to you live
06
Who you'll be working with
Two people. You will deal with both of us directly.
Kian Heneghan
Co-founder
Content work for Apple, Samsung, TikTok, BYD, Maplins and Black Market
Built ad systems and optimised content for over 10 construction companies
Grew his own TikTok page to 140,000+ followers and 80 million views
Harman Walia
Co-founder
Content strategist driving organic growth for clients including Santa Cruz Medicinals, a leading US wellness e-commerce brand
BSc Sport, Health & Exercise Science, University of Birmingham
Professional dissertation placement with British Airways, optimising health content and curating a scoping review
Together
[00] inbound property portfolio leads delivered for clients
The trial runs for 30 days or until your allocated spend is used, whichever comes first.